OUR STORY

JODIVANESSA is more than just a clothing brand—it’s a reflection of my journey, creativity, and love for fashion. From the earliest days, I loved dressing up my Bratz dolls and Barbies, mixing styles and experimenting with my older brother’s clothes and accessories. It was never about following trends; it was about making something unique from what I had.

 Although I never formally studied fashion, it was always at the heart of my life. Drawing inspiration from Tumblr aesthetics and hip-hop culture, I launched JODIVANESSA in 2017. My first collection—a bold mix of glow-in-the-dark hoodies, graphic tees, and sweats—was inspired by American streetwear and proudly made in London. 

 For years, I hustled to grow the brand, but by 2021, I felt disconnected. I was creating pieces that didn’t resonate with me and had lost sight of what made me love fashion in the first place. It was time to pause and reflect. I asked myself: What do I want to wear? What’s missing from my wardrobe? The answer was simple—just be me.

In October 2023, I relaunched JODIVANESSA with a new vision: timeless, minimalist designs that speak for themselves. No loud logos—just carefully crafted garments for people who understand and appreciate understated luxury. I approached this new chapter as if I were building my own wardrobe from scratch.

First came the “stacked sweatpants,” designed to be versatile enough for casual days, nights out, or even paired with heels. These sold out quickly after launch, showing me I was on the right track. Next, I created hoodies that were cozy yet structured, with a unique side pocket for functionality.  

Then, the Roman cowhide bomber jacket was born. I wanted a piece that was both functional and luxurious, something I couldn’t find elsewhere. Made in London and crafted to order, it represents a more refined side of my design journey.

  Today, JODIVANESSA is thriving. Hundreds of hoodies and sweatpants are in wardrobes across the world, and our made-to-order bomber jacket is being worn by those who value quality and individuality. 

  This is just the beginning. Follow our journey as we continue to create timeless pieces for your everyday wardrobe.